Our Founder

After spending more than a decade to improve the health and wellbeing of all Americans, Joyal encountered few support systems before, during and after the death of her daughter. Given the significant hardships families face, Joyal hopes to change the landscape for bereaved families.


Joyal Mulheron is a Washington, DC public policy expert with more than 15 years of service to the nation’s governors, White House and some of the most distinguished nonprofit ventures. Joyal has served both Republican and Democratic lawmakers and worked with corporate America and advocates alike.

In 2013, Joyal decided to leave her position as Chief Strategy Officer with Partnership for a Healthier America, a nonprofit chaired by former First Lady Michelle Obama. Joyal founded Evermore, a nonprofit dedicated to making the world a more livable place for bereaved families. The significant, unjust and unequal implications of bereavement on American families is an invisible public health crisis touching nearly every American household. Given the scale of the problem and lack of care in the aftermath, the issue warrants attention and investment from our nation’s lawmakers, foundations and key opinion leaders. Today, there are far too few solutions to help families remain healthy, solvent and productive and as a nation,  we can do more. Her work has been featured in the Wall Street Journal, the Washington Post, USA Today and other media venues.

Prior to her work advising the Obama White House, Joyal spent several years at the National Governors Association (NGA), including advising former Arkansas Governor Mike Huckabee during his NGA chairmanship. She managed the population health portfolio for NGA, managing and fundraising millions from key federal government agencies and health foundations, like the Robert Wood Johnson Foundation.

Joyal started her career at the American Cancer Society in Washington, D.C. managing emerging science and trends, building its genetics portfolio and coordinating legislative policy priorities across states. During this time, she concurrently translated Institute of Medicine reports for state legislative audiences, taught basic biology at local community colleges and earned her Masters in Biotechnology from Johns Hopkins University. Joyal is a graduate of Virginia Tech (go Hokies!) with degrees in both Biochemistry and English, a minor in Chemistry, and concentrations in World War II literature and Black American literature. She’s married to her college sweetheart of 30 years, has four children (including one superhero), is dedicated to reformer practice, jogs (not runs), VR workouts, and loves to cook dairy-free, gluten-free meals for her family (which they are more than enthusiastic about!).

You can reach out to Joyal via LinkedIn or Twitter @JoyalMulheron.